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Supplements PetsActually Want to Eat2K MOQ
Bacon-flavored soft chews, calming hemp blends, joint formulas, and senior multivitamins — palatability-tested with real pets, dosed by body weight, and built to NASC standards in our GMP-certified facility.
Pets Don't Read Labels.
They Decide With One Sniff.
The single biggest difference between a pet supplement that sells and one that ends up in a drawer is palatability. We start every soft-chew project with a flavor system tested on real canine and feline panels — and only scale to production once we hit 90%+ first-bite acceptance. The actives don't matter if the dog spits it out.
NASC Aligned
Palatability Tested
Heavy Metal Tested
Vet-Reviewed
Built for Every
Functional Pet Category
Need a custom blend, breed-specific formula, or cat-safe variant? Just ask.
Joint & Mobility
- UC-II® collagen (40mg)
- Glucosamine + Chondroitin + MSM
- Green-lipped mussel
- Boswellia extract
- Turmeric (curcumin)
Calming & Behavior
- Hemp extract (broad-spectrum)
- L-Theanine + L-Tryptophan
- Chamomile + Valerian
- Magnolia bark
- Melatonin (storm/travel)
Skin, Coat & Allergy
- Omega-3 fish oil (EPA/DHA)
- Biotin + Zinc + Copper
- Quercetin (allergy)
- Salmon oil + Vitamin E
- Probiotics for skin barrier
Digestive Health
- Multi-strain probiotics
- Prebiotic FOS / inulin
- Digestive enzymes
- Pumpkin fiber blends
- Slippery elm
Immune & Senior
- Beta-glucans
- Colostrum
- CoQ10 + Vitamin E
- MCT oil (cognitive)
- SAMe (liver/cognition)
Production Capacity
- Soft chews up to 150K/day
- Bacon, chicken, peanut butter base
- Allergen-segregated lines
- Cat-safe formulations
- USA-made, NASC-aligned
Soft chews, drops, toppers — one facility, one COA.
The Format Decides
Whether the Pet Takes It.
Soft Chews
#1 Format85%+ pet preference. Treat-like delivery hides actives in a bacon, chicken, or PB base.
Functional Treats
Reward StackBiscuit and jerky-style supplements that double as training treats.
Liquid Drops & Pumps
Picky PetsPump-top liquids for food-topping. Best for cats and finicky small breeds.
Powder Toppers
Multi-PetSprinkle-on powders that scale per pet weight. Great for multi-pet households.
One Pet. Three Lifetimes.
Three Formulation Strategies.
A puppy isn't a small adult. A senior dog isn't a slower adult. Click each stage to see the nutrient priorities, clinical doses, and best delivery formats for that chapter of life.
Maintenance is the game — sustained joint health, shiny coat, steady energy, and stress resilience for working/active dogs. Anxiety + calming formulas are the fastest-growing adult category (+22% YoY).
Every adult chew we make is palatability-tested with real pets — we target 90%+ first-bite acceptance before a batch is approved for production.
Joint cartilage maintenance
Skin, coat, anti-inflammatory
Calming without sedation
Digestive resilience
Doubling up with multivitamin food. Watch for chondroitin sulfate stacking above 1,200 mg/day in large breeds.
The Doses That Actually
Show Up in Veterinary Trials
Pet supplements scale with body weight — not by a fixed serving size. Here are the clinical doses we formulate to, by category and size.
| Category | Active Ingredient | Small (5–25 lb) | Medium (26–50 lb) | Large (51+ lb) |
|---|---|---|---|---|
| Joint | Glucosamine HCl | 250 mg | 500 mg | 1,000 mg |
| Joint | UC-II® Collagen | 10 mg | 20 mg | 40 mg |
| Skin & Coat | Omega-3 EPA/DHA | 150 mg | 300 mg | 600 mg |
| Calming | L-Theanine + Hemp | 25 mg + 1 mg | 50 mg + 2.5 mg | 100 mg + 5 mg |
| Digestive | Multi-strain Probiotic | 1B CFU | 2B CFU | 5B CFU |
| Immune | Beta-Glucans | 25 mg | 50 mg | 100 mg |
| Senior | MCT Oil | 1 g | 2.5 g | 5.5 g |
| Senior | SAMe | 100 mg | 200 mg | 400 mg |
Dose by body weight, not by serving. A 5-lb Chihuahua and a 90-lb Labrador can't share a chew. We build per-weight chew sizes (S/M/L) with proportional actives so your brand serves the whole household.
Made by Pet Lovers.
For Pet Lovers.
Goldens. Frenchies. Tabbies. Rescues. The pets that pad through our facility every week are the same pets we formulate for — which is why every batch gets the kind of scrutiny you'd give your own dog's dinner bowl.
Pet Parents on Staff
From R&D chemists to QA techs — most of our team comes home to a wagging tail or a purring lap.
Office Pets (and counting)
Our team's dogs and cats are the first sniff-test panel before any chew or topper goes to formal palatability trials.
We'd Feed It to Ours
Every formula passes a simple gut-check: would we give it to the pet sleeping under our own desk?
"If it's not good enough for Murphy, my golden, it's not going on a pallet." — Production Manager, 14 years on the floor
The Pet Aisle is Crowded.
Acceptance Wins It.
Vet-Reviewed
Every formulation reviewed by a licensed DVM before scale-up.
Real Pet Testing
Canine + feline panels score acceptance and consumption time.
NASC Aligned
Built to National Animal Supplement Council quality standards.
45+ Years
Same GMP-certified facility, same compliance backbone since 1980.
Frequently Asked Questions
What's the MOQ for pet supplement manufacturing?
We start at 2,000 units per SKU across soft chews, powders, capsules, and treats for dogs and cats. Prototyping runs are available if you need to validate palatability before committing to a production batch.
Do you palatability-test for dogs and cats?
Yes. Every new flavor system is tested with canine and feline panels for acceptance rate and consumption time before production. We target 90%+ first-bite acceptance on soft chews and powders.
Are your pet formulations NASC compliant?
Yes — formulas are built to NASC (National Animal Supplement Council) quality standards including ingredient identification, adverse event reporting protocols, and label claim substantiation.
Which pet formats can you manufacture?
Soft chews (the format dogs and cats accept best), powders for top-dressing food, capsules for owner-administered dosing, freeze-dried treats, and liquid drops. Single-protein, grain-free, and limited-ingredient options are available.
How long does pet supplement manufacturing take?
Standard turnaround is 4–5 weeks from approved formula and packaging artwork. New soft-chew flavor development with palatability trials may add 2–3 weeks on the front end.
Can you formulate for hip, joint, calming, and skin/coat?
Absolutely. We regularly build glucosamine-chondroitin-MSM joint chews, hemp/L-tryptophan calming chews, omega-3 fish oil skin & coat formulas, probiotic digestive blends, and senior multivitamin chews.
Who We Work
Best With
Our pet vitamin manufacturing is ideal for pet wellness brands that need palatable, compliant, scalable production.
DTC pet brands scaling past their first 10K units
Amazon FBA sellers who can't risk a compliance suspension
Veterinarians launching clinic-branded supplement lines
Subscription pet brands needing reliable, on-time restocks
Established brands adding soft chews to their lineup
Pet influencers / creators launching signature SKUs
Explore Our Manufacturing Services
GMP-certified manufacturing for supplements, cosmetics, and personal care products.
Capsule Manufacturing
Veg & gelatin capsules
Tablet Manufacturing
Chewable & coated tablets
Gummy Manufacturing
Custom gummy vitamins
Powder Manufacturing
Protein & greens powders
Softgel Manufacturing
Oil-based encapsulation
Herbal Manufacturing
Botanical extract supplements
Vitamin Manufacturing
Multi-vitamin formulations
Protein Manufacturing
Whey & plant-based protein
Sports Nutrition
Pre-workout & BCAAs
Supplement 3PL
Warehousing & fulfillment
Amazon FBA Brands
FBA-ready manufacturing
Shopify Brands
DTC supplement solutions